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Lara Bass

Vice President, Client Services
EGC Group


Lara has worked at The EGC Group since 2015, leading the Account team. Lara focuses on understanding her clients’ needs to ensure that the team’s work helps them achieve their business goals.

Among these clients, Lara lists KISS Products, Vaughn College, Dental365 and Canon clients that have benefited from her expertise.

Lara began her career at Young & Rubicam, working on Citibank, USPS and new business development and then moved over to Renegade, focusing on campaigns for Panasonic, IBM, HSBC and Nolet Spirits. Lara went on to work for a marketing consultant firm that focused on strategic B2B partnerships with key Fortune 500 companies.

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